![]() Stack Exchange is an application that fits within a credibility/prestige category of product. A higher reputation will earn more privileges, and so it continues. Engagement is highly encouraged: a user’s reputation increases when others vote up questions, answers and edits. Gamification is present in the form of points for answering questions. Stack Exchange is a collection of communities (such as aforementioned Stack Overflow) for people to ask and answer very specific questions which may not be solvable through other means. UX Exchange: Q&A specifically geared towards UX questions.Quora: similar to Yahoo Answers, though arguably more credible.Yahoo Answers: a site where people can anonymously ask questions.Stack Overflow: developer Q&A, one of the Stack Exchange communities.Gamification has great relevance here with gamification you can give users context, helping them make judgements about the credibility of other users on the platform. Freelancer also featured an exaggerated gaming look and feel, rather than a straightforward metrics dashboard, which wasn’t a good fit for the brand identity.Įsteem-driven applications are platforms that give users credibility or prestige based on their skills, knowledge or abilities. As I mentioned earlier, a task-based application should aim to do one thing really well and then get out of the users’ way. Gamification didn’t work out for Freelancer because it wasn’t relevant to the product. The platform used gamification throughout everything from posting jobs to completing projects and other arbitrary milestones. For all the reasons listed above it didn’t work out.į effectively connects two parties: businesses looking to contract workers and freelancers looking to supplement their income. Case in Point: įreelancer is one example of a task-based application that did use gamification as a way to try and engage users. Alternatively, the tone and brand identity of these products might not be a good fit for gamification. It might dilute the features, preventing these apps from no longer “doing one thing” really well. Gamification in these cases might add noise to the interface, lending a poor user experience. ![]() Unsurprisingly, none of these examples use gamification (as far as I know). Willy Weather: use BOM data to determine the weather (for surfing, sailing etc.).Whatsapp: a way to message loved ones through the internet.Shazam: an app to find the name of that song you like in a bar, cafe etc.Products that fall within this first category aren’t usually appropriate for gamification. Task-based products tend to be limited in scope and do one thing really well. Aspirational: which help users reach their self-actualisation needs within the realms of creativity and personal development.Esteem-driven: which give users a platform to show their expertise, skill or knowledge in a given area.Task-based: which cover basic needs, usually limited in scope/features.I like to categorize products, websites and apps into one of three areas: I’ll demonstrate how patterns emerge in products and how we can predict whether your idea will be a good fit for gamification. An underlying motivation may be building prestige or working towards self-actualisation when other basic needs are met.īased on these assumptions I’ll look at a few motivations and how they may correspond to existing products in the market. Users may see it as a novelty an antidote to the mundane.Businesses see gamification as a way to increase engagement, but often don’t know if it’s relevant.The relevance of gamification and how it’s structured is based around the business or product and its users–just like any other good UX strategy, in fact. Google Trends would suggest that the term “gamification” has only been of interest since early 2011 “Gamifying” an application aims to motivate users by presenting them with metrics, tasks or novel goals to work towards. The term gamification is commonly used nowadays it refers to the application of game design principles, used in both game and non-game applications. Let’s take a refreshed look at the term “gamification” where it stems from, how it’s been used in web design over the years, and whether or not it’s appropriate for your website.
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